Sales intelligence for car dealerships

Help every salesperson sell like your best one.

Know what each buyer cares about, and the next best move at every step of the buying journey.

See the pilot program

The next step for every buyer

TrustDriver helps each salesperson see who to contact today, and what to do.

TrustDriver's lead list on a phone: Bear Willis, a hot lead, with a welcome message as his next action, and Sarah Stevens with a follow-up call (sample data)

Talking points for each call

Drawn from the last conversation with the buyer.

TrustDriver's screen before a call to Bear Willis, with three things to discuss, starting with comparing the RAV4 and Tucson on safety, fuel efficiency and cargo space (sample data)

A personal page after the visit

Made for the buyer, with a short video of the car they're considering.

A personal page on the buyer's phone from a Toyota dealership: a short video and the car it is about, a 2025 Toyota RAV4 Hybrid (sample data)

Mystery shopper study

The customer keeps buying after they leave.

Your sales process needs to keep up. Here's what we found on 30+ targeted dealership visits.

  1. In the showroom

    70%

    of dealership experiences failed to build enough trust and confidence to stop the buyer continuing their search.

  2. Leaving

    50%

    left with no clear reason to return.

  3. After the visit

    75%

    received no meaningful follow-up after the visit.

See all five findings

When product and price are similar, the experience decides.

Not ready today doesn't mean not buying.

Yet too often, the moment a buyer isn't seen as ready, the experience changes:

  • Less attention
  • Less urgency
  • Less personalisation
  • Less follow-up

Dealership A or B

Similar car. Similar price. The buyer chose B.

  • Felt understood: at A, no; at B, yes.
  • Felt valued: at A, no; at B, yes.
  • Felt confident in their choice: at A, no; at B, yes.

Every dealership has a top performer.

The hard part is getting the rest of the floor to sell the way they do.

Make every rep sell like your best one.

A salesperson going through a purchase with customers at a desk in a showroom

Not another CRM or messaging tool.

TrustDriver sits beside them and helps your team choose the next best action for each buyer.

See the platform
A meeting captured in TrustDriver, with its summary and customer profile, sample data

Meeting intelligence

TrustDriver helps turn each conversation into clear notes.

Today's next actions in TrustDriver, with sample data

Next best actions

A call, a personal message, or one of these:For each buyer, when they need it.

A next best action can be a call, a personal message, or one of these.

Two cars compared side by side for one customer, with sample data

Vehicle comparisons

Side by side, made for each customer.

A car's showcase page with its price, colours and details, sample data

Product showcases

A page made for each buyer.

How TrustDriver helps

Built around how customers actually buy.

  1. Customer profiles hold each buyer's priorities and the cars they're considering.

A customer profile in TrustDriver with sample data: key priorities, vehicle interests and recent activity

Your CRM stays. Your data stays. Your process continues.

We work with you to connect TrustDriver to your CRM.

  • Your CRM
  • TrustDriver
  • Your process

Customer Experience Benchmark

Where does your dealership stand?

  • 18 statements
  • Six areas of the customer experience
  • About five minutes
Start benchmark

Your scores show the moment you finish.

3 in 4

buyers continued shopping elsewhere after leaving the dealership. The opportunity hadn't necessarily disappeared.

Mystery shopper study

Can you win every sale? No.

But we can help you deliver a sales-winning experience every time.

Founding Dealership Pilot

Try it with a small team for four weeks.

There's a clear way out if it isn't for you.

  • CRM integration
  • Sales floor tablet
  • 3 salesperson users
  • 1 sales manager user
  • Training and onboarding
  • Dedicated support
Apply for the pilot